The club performance data in this report will help to drive your club membership retention strategies.
As leaders we rely heavily on the Toastmasters Distinguished Performance Report Dashboard (and other reports) for the data to analyze how our clubs are performing.
The “Rainbow report”* (also known as the LEO board) was created in 2014-2015 by a Toastmaster from District 96 in Canada. This data analysis tool displays the club performance data found on the Toastmasters Distinguished Performance Report Dashboard, in a visual way. The data is drawn directly from the Toastmasters dashboard and updates within a few minutes, when the Toastmasters dashboard is refreshed. This tool can help area directors and district leaders to diagnose the business performance of each club.
This article explains how to read and use the report.
The rainbow report is colour-coded from 0 (gray) to 10 (purple) Distinguished Club Program points. This is an example of one district at a glance.
By using the slider at the top of the page, you can adjust it to your District number. If you hover your mouse over the slider button, the report pops up the total number of clubs in the district, percentage of clubs that are not yet meeting the membership requirements, and average number of members in the district’s clubs.
If you hover over the rainbow summary bar on a particular colour, the summary statistics will show the number of clubs with 10 DCPs, % of clubs in the district, % clubs meeting the membership requirements for DCP program and average number of members in clubs with 10 DCP points.
Each square represents a club in the district. If you “mouse over” the square, a box of additional statistics pops up. In the square, the big number is the current DCP points. The -4 in this club represents that they are currently 4 members below the required 14 members. In the pop-up box the “Current Status” lists the 10 distinguished club program points. This way, you can see where the opportunities lie with this club. In this case, they did not submit their payments/officer list on time and have not been completing Pathways program awards.
Sorting the Data: You can also do a deeper dive by sorting the data in ascending or descending order by club number, current membership, requirement membership for DCP (focus here!), and by current DCP.
Render for Membership Analysis Mode: Finally, there is the “render option”. It is the 3rd dropdown and puts the system into membership analysis mode. If you group by area and then go into membership rendering mode, it will be quite insightful.
WHERE TO FOCUS
TIP! Use this report with your Area Directors to identify ABCD clubs – then apply the ABCD Chart strategies. (See “Getting to Distinguished” article).
The Report can also be grouped by Area or by DCP. This is particularly handy for Area and Division Directors to see the strength of their area at-a-glance.
Any clubs that are in negative numbers (for the # members required to become distinguished) – are opportunities for extra area director/coach focus, marketing support, incentives, and membership building programs. Dive deeper into the numbers to understand what may be driving these numbers and then meet with the club officers to “listen to understand” and work together for a viable club success plan.
Please see the article on ABCD strategy chart for Area Directors. This one-page chart gives insights into resources and approaches with each type of club.
*This tool is shared with permission from the Rainbow Report creator.
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